Wednesday, March 19, 2008

IPL - Indian Premier League

Oru dharam, Rendu Dharam, Moonru dharam - Final Price for MSD - 6 Crores. Sold for 6 crores. Cricketers selling like 'Cows' - as Gilly felt in a market. Enna oru vidhyasam - in village markets, two people will hold their hands, a piece of cloth will be used to cover and they will arrive at a price for the 'Cow'. Here 'BIG' people, with tie and suits -holds a placard - which is equivalent to 50,000 USD and do the bidding.

Now, the question is will it 'Sell' to the Crowd? In all probability 'yes' it will. Because the people who are all engaged in the owning a Franchisee are 'MARKET' people, who knows how to create a Market, what to sell in the Market and what the users will 'See' in the Market - that is cricket field. From now onwards, it is the owners game not the 'Spectators' Game. Passion as we see in the 'India/Pakistan' rivalry will be missing, but the 'Professional' rivalry will always be there. 'Tendulkar' will not like to lose his wicket to 'Lee' or 'Ishant'. Indians always will love to see 'Cricket' - ICL is a prime example - without any backing - but some good players are ther. Crowds are there and they are enjoying the Game or Tamasha of Cricket.

Now all the Franchisees owners are roping in Cinema starts to be their Brand Ambassadors - Chennai Superstars - Vijay and Nayantara, Bangalore - Has Katrina Kaif and Deepika Padukone, anyway kolkata has 'BIG Showman' Sharrukh himself, Mohali has Preity Zinta ....

Now be ready to watch '3' Hours of Entertainment, Tamasha, Dance (i don't know how the 'Cultural Saviors of India' are going to view the Dances') not 'CRICKET' .

All in All - Indian are in Great Time - People who are interested in 'CRICKET'. Money for TV etc., Fights in households - wife arguing with Husband for remote ...

With the money it is going to generate - the question is will it improve our Ground Infrastructure ? Will the access to the ground for the 'Handicapped' people will improve? will the 'Toilet' be usable -- i think 'NO' is the answer. But like all Indians - Hope for the Best'

Happy viewing and Happy hitting...

1 comment:

Unknown said...

Hi Girish,

Simply Suyper

Regards
Bala